Have you ever heard of the ‘pink’ and ‘blue’ taxes? It turns out that both women and men are penalised for their gender when it comes to buying certain essential products, from manicure kits to deodorant. Frustrating, isn’t it? But there are ways to beat the inevitable gender price hike, to make sure you’re not being punished for being the ‘wrong’ gender.
A recent pricing survey carried out by Couponbox revealed that women pay substantially more for moisturizer than men do – around a whopping 317 percent, while men’s manicure kits are far more expensive than women’s – nearly 200 percent more.
So how can you get ahead of the game and beat the pricing discrepancies?
- Don’t fall for the gender stereotyping – if you’re looking for a razor and shaving foam, look at whether the color makes a difference. If buying a pink razor costs more than an equivalent one in gray, don’t buy the pricier version. Likewise, if you’re trying to get a new moisturizer and you’re female, look at the options available to you in the men’s section and see whether you can find an almost identical one at a fraction of a cost. You don’t really need to fall for the gender tax, so do your best to beat it.
- Look out for sales and discounts – think and plan ahead, where possible. You’ll probably realise that you need new razor blades a little while in advance, so keep your eyes peeled and grab a bargain. There are plenty of seasonal sales opportunities throughout the year, as well as great deals to be had in department stores and online. So just keep an eye on price fluctuations and buy when what you need is at its cheapest.
- Shop around – just because you usually go to the same shopping mall and head to the same stores, doesn’t mean it’s the best way to get a good deal. Look online as well as in store; sometimes you’ll get a better bargain on the web, as companies don’t have to pay the same overheads as stores do.
It definitely isn’t fair and it most definitely isn’t right, but the gender tax is a reality and you don’t want to fall into the trap of paying over the odds for the same products just because it’s aimed at either men or women. Make sure you’re not duped by these taxes and always get the best possible deal on any beauty products you’re after, regardless of whether they’re pink or blue.
People around the US are campaigning for fairer and more transparent gender pricing, but until it’s no longer an issue, you can usually save money by buying the ‘male’ version of any must-buy beauty products. Lack of equality shouldn’t mean you have to lose more of your hard-earned dollars!